top of page
Search

Deadstock Doesn’t Mean Dead Magic



What Enchanted Bargains really is and why you should be raiding it

Alright, let’s talk about deadstock. You’ve probably heard it before, usually in the same breath as words like “clearance”, “end-of-line”, or worse: “unsellable”. But we know better, don’t we?

In our world, the world of witchy shops, craft stalls, esoteric bookshops, and market trestle tables covered in moon charms and velvet, deadstock often means treasure.

That’s exactly why we created Enchanted Bargains.






So what is it?

Enchanted Bargains is our side-door stockroom. The kind of place you stumble into when you’re after a few hidden gems, not flashy bestsellers. It’s where we send all the good stuff that’s been retired, overstocked, or replaced by newer packaging, but still packs a punch.


And we mean properly magical things. We're talking:

  • Sterling silver pendants that have been quietly enchanting people for years (yes, including those gorgeous Anne Stokes pieces that don’t hang around long)

  • Rune card decks and divination tools

  • Fantasy charms with dragons, unicorns, and a bit of sword-and-sigil energy

  • And even a few stationery bits and art prints if you know where to look


Why you’ll want it in your shop (or stall, or site)

Because this is the stock that sells.

Maybe not the loudest. But it sells to the customer who lingers. The one who’s not looking for whatever’s trending on TikTok. They want something they missed last year. Something with a bit of mystery. Something that feels like them.

And here’s the bonus. The margins are better. Seriously. You’re getting 30–70% off trade prices. That’s not a typo.

These pieces are perfect for:

  • Filling your stock drawers for autumn markets

  • Bundling into magical mystery boxes

  • Offering exclusive “once they’re gone, they’re gone” lines

  • Just making your shelves look that bit more interesting



But isn’t it just old stuff?

Nope. It’s not tat, it’s not seconds, and it’s not landfill fodder. It’s stock that just slipped out of the main catalogue, or lost its PR push when the range moved on.

We quality check everything. We still stand behind it. And let’s be honest. Half the magic is in how you present it. Wrap a talisman in a velvet pouch with a little card, and suddenly it’s the one thing they come back for.




TL;DR?

Deadstock isn’t dead. It’s just waiting for the right hands to bring it back to life.

Hands like yours.

So if you haven’t had a proper scroll through Enchanted Bargains in a while, now’s the time. Stock’s limited, and once it's gone, it really is gone.



Want help building a small starter order or curating by theme? Drop us a message, we know the shelves like the back of our wand hands.


Here’s to smart stocking and magical margins.

The Eastgate crew

 
 
 

Comments

bottom of page