Turn Curious Witches Into Paying Customers: 8 Archetypes, One Retail Spellbook

Running a mystical gift shop is part retail, part ritual, and part psychic reading — especially when it comes to knowing what your customers want before they do.

Every day, you meet a delightful spectrum of seekers, sceptics, and stone-strokers. Some know exactly what they want. Others are “just browsing” until they leave with three crystals, a tarot deck, and a moon journal.

But behind every purchase is a personality — and behind every personality is… well, a shopping pattern.

Here are 7 types of spiritual customers you’ve probably met (or will), and what they’re most likely to buy:

🌈 1. The Crystal Collector

Says: “Oh I definitely don’t need another one… but look at that flash!”

Vibe: High energy, deep pockets, rockhound at heart.

Buys: Rare stones, palm stones, raw clusters, and anything with rainbows in it.

Tip: Stock lesser-known minerals (like apophyllite, kambaba jasper, or astrophyllite) — they love a new obsession.

🔮 2. The Beginner Witch

Says: “So… where do I start?”

Vibe: Curious, cautious, and cartwheeling between cottagecore and chaos magick.

Buys: Tarot decks, moon calendars, intention candles, spell kits, basic crystals.

Tip: Make their life easier with beginner bundles: “Starter altar kits,” “New Moon Ritual Sets,” or crystal collections with labeled cards.

🪬 3. The Vibe Curator

Says: “I don’t practice, I just like the energy.”

Vibe: All aesthetics, light on ritual, loves things that look and feel sacred.

Buys: Selenite towers, incense holders, moon phase wall hangings, crystal-charged room sprays.

Tip: Lean into décor-friendly items — things that are Instagram-worthy and spiritually suggestive without needing a manual.

👁️ 4. The Intuitive Empath

Says: “I just felt called to it.”

Vibe: Soft-spoken, sensitive, often in need of grounding.

Buys: Black tourmaline, rose quartz, smoky quartz, aura sprays, herbal teas.

Tip: Display a section for “energetic protection” or “heart healing” — they’ll linger there like bees around lavender.

📚 5. The Studious Occultist

Says: “Do you have anything on planetary hours or Solomonic seals?”

Vibe: Intense, informed, often wearing black.

Buys: Leather-bound grimoires, pendulums, ceremonial tools, planetary correspondences.

Tip: Don’t just cater to the cottage witches. Stock at least a small range of books or tools that go beyond the beginner level — they’ll notice.

🧘‍♀️ 6. The Zen Seeker

Says: “I don’t really do magic. I just want to feel more… balanced.”

Vibe: Calm, minimalist, wellness-oriented.

Buys: Sage bundles, mala beads, palo santo (ethically sourced please), tumbled stones in soft colours.

Tip: Position items as “energy-cleansing” or “intention-setting” rather than overtly magical — they want mindfulness, not moon rituals.

🪄 7. The TikTok Witch

Says: “I saw this thing on my For You page…”

Vibe: Trend-savvy, witchy-adjacent, enthusiastic but still learning.

Buys: Evil eye jewellery, spell jars, aesthetic tarot decks, “crystals for manifestation.”

Tip: Keep up with trending ingredients (like mugwort, fluorite, carnelian), and don’t underestimate the power of a well-labeled impulse buy bin.

🌑 8. The Shadow Worker

Says: “I’m not into light and love. I want the real stuff.”

Vibe: Discerning. They’re looking for depth, not trend.

Buys: Obsidian mirrors, skull carvings, banishing kits, black candles, snake symbolism

Tip: Don’t be afraid to go dark. This crowd seeks authenticity, not fluff. They’ll notice if your offerings go beyond "cute witchy."

✨ Bonus Spell: Speak to Their Soul (Not Just Their Wallet)

Magic doesn’t start with the product — it starts with the words.

Yes, your customers love shiny things, but what really gets them to pick something up (and take it home) is the emotional connection. They want to feel seen. They want to feel like the product was waiting just for them.

So what’s the real spell here? It’s how you talk about what you sell.

🧙‍♀️ The Power of Product Naming

A plain sign that says:🪨 “Tumbled Stones – £3 each” will move product slowly.

Now try:🌙 “Pocket-Sized Protection: Crystals for Everyday Energy Work” or💗 “Take-What-You-Need Tumbles: Calm, Clarity, Confidence, Love”

See what happened there? You’re not just selling rocks — you’re offering a moment of transformation. A mood. A personal ritual.

📍 Create Mini-Worlds With Your Displays

Use emotionally resonant themes to group your products and guide your customers by intention, not just category.

Try display cards like:

• “For the Heavy Days”(black tourmaline, selenite, Florida water, aura mists)→ Empaths will flock to this table.

• “Start Your Craft”(starter tarot decks, herb bundles, moon journals, spell kits)→ New witches will breathe a sigh of relief.

• “Moon Magic Must-Haves”(moonstone, silver jewellery, lunar spell kits)→ Appeals to beginners and aesthetic witches.

• “For the Quiet Rebels”(snake rings, obsidian, shadow work guides, darker altar tools)→ Your goth witches and left-hand path folks will see themselves here.

  
  

🛒 Label with Intuition, Not Just Inventory

Sure, your spreadsheet calls it “SKU: SMQ-34 Obsidian Tumble.” But your customers call it:

• “For Boundaries”

• “For Banishing”

• “For That One Ex You Still Dream About” (😏)

Don't be afraid to add a little humour, drama, or soul into your signage. Even a dry product can become a conversation starter with the right label.

🧵 Words That Work (Because They Feel Magical)

Here’s a cheat sheet of emotionally charged words and phrases that cast a retail-level spell:

Instead of...	Try...
“Jewellery”	“Charged Adornments” / “Witch’s Wardrobe”
“Books”	“Guides for the Journey”
“Incense”	“Smoke for Spellwork & Stillness”
“Candles”	“Fire for Focus, Love, or Release”
“Crystals”	“Allies for Energy, Protection & Power”

Language is energy. Use yours to enchant, not just inform.

🧿 Final Words: The Real Spell Is Resonance

If you’ve ever had a customer walk in, pause mid-step, and whisper “this place just feels right” — you’ve already cast the spell. The right language amplifies that. It builds trust, emotion, and connection.

So go ahead: name that spell jar shelf “Potent in Small Doses.” Call that darker crystal corner “Magic for the Brave.”

Because when you speak to the soul, the sale follows naturally.